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STARTIA
STARTIA

Where Intelligent Actions Start

Most organizations have the data, systems and people, but no trusted point where they come together before a decision. STARTIA is that point: a Human-AI data engine, guided by your experts, whose recommendations reflect how your operation actually runs.

WORKS WITH THE SYSTEMS YOU ALREADY RUN

  • SAP
  • NetSuite
  • Sage
  • IBM i
  • Kinaxis
  • Blue Yonder
  • O9
  • AWS
  • Microsoft Azure
  • Luminate
  • Circana
  • EDI & flat files
  • Email text + attachments

THE PROBLEM

Your data is everywhere. Your answers are not.

You have already invested in ERP, a data warehouse, planning tools, and BI tools. Yet when a decision is on the line, your teams still spend weeks reconciling which inventory figure is right, what a field actually means, and whether a number can be trusted. Every conflicting report delays action, and every AI tool you add inherits the same uncertainty.

The problem isn't missing data. It's missing agreement.

80% of enterprise data stays unusable. Teams lose up to 40% of their week to manual data prep. Preventable data errors cost the industry about $50B a year.

See how STARTIA solves it
ERPWMSSupplier feedsSpreadsheetsMarket dataPlanning data3 on-hand counts"Unit cost" means two thingsWhich number is right?Decisionwaiting…
Every system is "right" on its own. The conflicts surface when a leader needs one answer.

WHAT STARTIA IS

Truth Infrastructure for supply-chain decisions

STARTIA sits between your data and your decisions, turning every source into one governed, decision-ready view for leaders and AI agents. No rip-and-replace.

Explore the capabilities
  • SEMANTIC AUTO-LABELING

    Trusted data without the wait

    Automatically identifies what each data field means, cutting the manual mapping that slows every new source.

    SOURCE FIELDMEANINGCONF.
    STR_NBRRetail store number99%
    POS_SLS_AMTPoint-of-sale sales ($)97%
    WK_END_DTFiscal week ending96%
    QTY_SHP_CSShipped quantity (cases)94%
    UNIT_CSTUnit cost or list price?78% REVIEW
  • MULTI-SOURCE CONFLICT RESOLUTION

    One decision view

    Reconciles contradictory prices, inventory figures, SKUs, and supplier records into one governed value.

    ERP 31Sheet 28→WMS 26 · governed

  • EXPLAINABLE, AUDITABLE LOGIC

    Defensible numbers

    Every answer traces back to its source and business context.

    SOURCE
    Retailer POS, week 38
    RULE
    Same-store sales only
    APPROVED
    Commercial analyst
  • NATIVE MCP SERVER

    AI that can support real decisions

    Gives compatible AI agents governed access to approved data and definitions, not plausible guesses.

    Which vendors changed banking details this month?

    startia.query("vendor_changes", field="bank")

    3 vendors · all reviewer-approved

  • ANALYTICAL INSIGHT GENERATION

    Insight you can act on

    Surfaces trends, anomalies, and drivers on data you already trust.

    anomaly flagged

HOW IT WORKS

From source data to trusted decisions

STARTIA connects to the systems you already run. It maps what your data means automatically, reconciles conflicting records against your business definitions, and delivers the result where your teams work: dashboards, BI tools, and AI agents through a native MCP server. Your team validates the definitions once; STARTIA keeps them consistent as new data arrives.

Get a Demo
  1. 01

    Connect

    Link your internal systems and external data sources, through prebuilt ERP connectors or scheduled flat-file and EDI drops.

  2. 02

    Auto-map

    Semantic auto-labeling identifies what every field means.

  3. 03

    Validate

    Your team confirms definitions; conflicts are resolved and logged.

  4. 04

    Act

    Leaders, BI + Planning tools, and AI agents work from one governed view.

Time to first value: a pilot on one of your own datasets in two weeks.

Which Walmart stores lost category share last week?

142 stores, down 3.4 points week over week.

GOVERNED ANSWEREXAMPLE

AUDIT TRAIL

SOURCE
Walmart POS feed, week 38
RULE
Share = brand sales ÷ category sales, same stores only
CONFLICT
Store 9456 appeared in two files; the latest file was kept and logged

WHY HUMAN + AI

AI clears the busywork. Your team keeps the judgment calls.

  • Speed

    Field mapping, conflict checks and answers arrive in seconds instead of days, so your team works the exceptions, not the spreadsheet.

  • Trust

    Every AI-generated number is a proposal, not a decision. Mappings, overrides and resolved conflicts are reviewed and approved by a person before they move downstream.

  • Governance

    STARTIA enforces one data and rules engine across every team, so Commercial, Supply Chain, Procurement, Operations and Finance always work from the same numbers.

WHO IT'S FOR

Built for leaders who can't act on guesswork

STARTIA is built for North America–based companies with $500M+ in annual revenue whose supply-chain decisions depend on data from many systems, partners, and markets. Initial data domains include food & beverage, CPG, packaging, manufacturing and retail.

  • Your team

    Supply-chain, operations, and data teams: stop reconciling reports by hand. Get one view you can explain, and spend your time on the decision.

    No more manual reconciling

    Talk to our team
  • Your leadership

    Supply-chain, IT, and finance leadership: faster decisions, lower risk, full auditability, and a governed foundation for AI, without replacing the stack you already own.

    Full auditability

    Talk to our team
  • Your AI agents

    Agents query approved data and definitions through a native MCP server, so they act on governed answers instead of plausible guesses.

    Governed access only

    Talk to our team

WHERE TEAMS START

Start with the data your team touches every week

Most customers start with one painful, manual data flow, prove the value in weeks, then expand across departments.

  • $1B CPG FOOD BRAND · COMMERCIAL, FINANCE

    Retailer data intelligence

    Retailer files from Walmart, Kroger, Target, Aldi, Dollar General and others arrive in different shapes every week. STARTIA ingests, normalizes and applies your business rules automatically, then answers questions in plain language.

    1+ FTE

    of data engineering freed from weekly file prep

  • $4.7B CPG BROKER · COMMERCIAL, OPERATIONS

    Intelligent order intake

    Orders arrive by email as PDFs, spreadsheets and handwritten notes. STARTIA extracts every line, flags mismatches against the source, and a person approves before anything posts to the ERP.

    >90%

    extraction accuracy on 500–2,000 orders a month

  • $1B CPG FOOD BRAND · PROCUREMENT, FINANCE

    Vendor onboarding & changes

    Vendor setup and banking changes carry real risk. STARTIA classifies each request, extracts the fields, and shows the reviewer only what changed, with a full audit log from request to SAP.

    15+

    fields auto-extracted per request

MORE SOLUTION AREAS

  • ERP & database integration

    Connects your ERP and databases so every team works from the same governed data.

  • Profitability modeling & optimization

    Shows where margin is made and lost, by customer, product and channel.

  • Logistics management & optimization

    Brings shipment, carrier and freight data together to cut cost and delay.

ONE ENGINE CONNECTS

  • Commercial
  • Supply Chain
  • Procurement
  • Operations
  • Finance

PRICING

Pricing built around your data landscape

STARTIA is licensed as one predictable annual subscription, scoped to the data sources and decisions that matter to your business. Every engagement starts with a custom assessment of your data landscape, so your proposal reflects your actual needs, not a generic tier.

Request a Custom Assessment
  1. STEP 1

    Assessment

    We map your sources, systems and the decisions they feed.

  2. STEP 2

    Scope

    Choose the data domains and use cases to start with.

  3. STEP 3

    Annual license

    One predictable subscription. Add departments as you grow.

Deploy where your data lives: cloud SaaS, your private cloud (VPC), or fully on-premise with an air-gapped option.

STARTIA

Start with one decision you need to trust

Tell us about the supply-chain or data challenge slowing your team down. We will show you how STARTIA would align the data behind it.

  • Odeta Pine

    CEO & AI Visionary

    odeta@g7techservices.com

    +1 (512) 820-3799

  • David Caravella

    CRO & Executive Advisor

    david@g7techservices.com

    +1 (203) 564-3719

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